APACS BRANDING
APACS is a medical solutions company that needed art direction and branding. I did market research on the industry, keeping in mind the colors, tones, and styles of competitors and various medical-based sites. I created the color palette based on research and various media.
The logo was inspired by positivity. The '+' icon overlayed on the 'A' represents the aims of APACS to be an essential and exclusive addition to care solutions, and to also associate the '+' with the positive connotations of a cross. In computer programming, a plus sign "++" is used to signify an improvement.
This logo will become the main identity of APACS, represented in various territories of Southern California.
